Pressure is a force exerted by the substance per unit area on another substance. The pressure of a gas is the force that the gas exerts on the walls of its container. When you blow air into a balloon, the balloon expands because the pressure of air molecules is greater on the inside of the balloon than the outside. Pressure is a property which determines the direction in which mass flows. If the balloon is released, the air moves from a region of high pressure to a region of low pressure and the balloon deflates.